Her main takeaway being that sales need to “start and end with the heart of the business”.
Hitting those sales targets no longer sits with sales teams, instead it should be at the heart of a business. It’s about constructing a growth mindset and a positive culture across the whole business. From your most junior staff through to your managing director, each and every member of the team should be working with you, not for you. They should be encouraged to align themselves to your vision and values while you invest heavily in their development, growth and ambitions.
Get this right and the rest will naturally slot into place. Customer service will be impeccable, customers will be happy to refer you to contacts or leave good reviews and, organically, you’ll see the sales pipeline grow significantly.
Read the full article here.